Site linking
Another very important area of search engine optimization is called “anchor text optimization”. Using the right phrases on your links will help boost the relevance of your pages and those it references. Since a text link usually follows some descriptive text about what the user can expect to find, it’s a good candidate for optimization. Avoid using non descriptive words like “click here” for linking. There is nothing wrong with this, functionally speaking, however you’re loosing out on an opportunity to boost page relevance. why not place a keyword of the resulting page in the anchor text.
For example: “how to tune your bikes carburetor” is better than having this: See how to tune your bikes carburetor. “click here”
“click here” being the link. Then if you on the resulting page have keywords that match those in your links this will help ensure relevance.
When others link to your page it’s better when they link with your keywords in the link text rather than something less descriptive. Another good practice you could do to boost link relevance is to have a anchor text displaying the current location to the user. So if the user is on “flash articles/how to make a flash animation” you could do this:
YOU ARE HERE: flash articles > how to make a flash animation
If you create hyperlinks of the path then each link effectively could be a keyword of the resulting page. You’ve just added another link that can work for you.Try and keep your links to other pages in your site at most 3 levels deep. The easier it is for your visitors to get to the page they want, the better the user experience will be. Also I believe this benefits the spiders when they crawl your site. Make sure that each page is indexed by Google.
If you must use flash animated links on your site. (I would advise against it) Even more so, try not to use flash animated links for your website’s main navigation.Search engine spiders do not understand flash, so they won’t follow these links. A solution would be to place some links in plain text at the bottom of your webpage. This is an alternative path that will allow the spiders to get to the other pages in your website.
Google’s tools
Google has a great tool, called Webmaster tools. It doesn’t cost you anything and will give you good feedback as to which pages Google’s spiders had trouble crawling. Also you can submit a sitemap to Google which also helps the search engine spiders navigate your site.
There’s a tool that helps you check if the Googlebot has visited your site. When you log into the Google Webmaster tools section ( you need to register for this, but its free) click on the “site status” link. Type in your full url in the resulting page and you’ll get some interesting info about the last time the bot searched your site and also what the status was. You will also see whether or not your site has been indexed by Google.
Also take the time to get verified. When you do this you’ll open up several other options for you to verify stats on your web pages and much more. Getting verified is as simple as adding a meta tag or uploading an html page to your site.Google will then in real-time check to see whether the file was uploaded by you, thereby verifying your authenticity.
There are many other cool tools that you can use so explore them thoroughly. Statistics including top search queries, crawl stats and page rank are all valuable tools you should make full use of.
How fast does your website load?
A fast loading page is great for user experience. I sometimes have to remind myself that not everyone has a high speed internet connection. Hopefully in the future this will be true. You still need to account for people coming to your website through a dial-up connection.
Dial-up is very sloooow. I remember when I used a dial-up connection in South Africa, where you pay by the minute to be connected to the internet plus you pay a monthly ISP fee.(sad but true) I could not afford to wait too long for slow loading sites because time was of the essence.
I would believe that the search engines monitor how fast your site loads as Google includes this as a tool in their webmaster tools. This may mean that this could affect your ranking in the search engine results.You can actually test how fast your website loads and try to tweak it to within optimum range.
Another topic of debate is what kind of layout structure your html uses.
Some will say they use tables to lay out their pages and that it doesn’t affect page load speed. I would disagree. All my sites use XHTML and CSS for layout only.Besides the messier html document and harder to maintain site structure, a table-less design makes your page lighter weight. Lighter means faster loading times and better user experience.
The use of too many non-optimized images can also affect the overall size of your webpage. Size being the main thing that affects load time.
Photoshop’s image ready has good image optimization specifically for the web. So take all those web images and have a closer look at how you can optimize them. Most times you can cut the file size without really affecting the image much. Also know when to use which image format.(but that is another issue altogether)There are far too many factors that can still influence this SEO article, however the few steps I’ve explained here will put you well on your way to having a search engine friendly site that may help your rankings and usability.
I hope this article was useful to you.
by Roger Samboer
By: Roger Samboer About the Author:
Roger Samboer is the founder of Alien Design LLC, a Seattle based web site development company. They create streamlined, professional looking web sites at very competitive prices. The main focus is on providing new start up companies with affordable yet high quality web sites as well as coaching and training companies to market their site better online. Information is always free!
Visit Aliendesigncompany for website design services and free seo analysis.
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